Project: UberHOP in Seattle
Role: Marketing Manager and launcher

In Seattle our team launched UberHOP a new commuting option for users. We tested a variety of offers and routes to optimize usage. This lead to several campaigns including: game day offers, Seattle beer week, SDOT and Soundtransit partnerships. While UberHOP doesn’t exist as a product anymore, many learnings were applied to the new and improved UberPOOL around the world.