Project: Launched Ready Set Raise and rebranded FFA
Role: Program Manager

In 2018, FFA launched their first inaugural accelerator program geared towards finding, supporting and advancing female-founded startups in North America. The program name is Ready. Set. Raise. As a part of this program, we revisited the overall look and feel of the brand including a new FFA logo, typography, colors, and logo for Ready. Set. Raise.

Project: Uber Montana Launch
Role: PM and Creative Strategist

In preparation for the launch of Uber in Montana across four of the major cities, I worked with an independent artist to build a poster that highlighted the best of what the Big Sky state has to offer. The campaign included postcards that Uber drivers were able to give their riders during the launch month in each city.

Project: UberHOP in Seattle
Role: Marketing Manager and launcher

In Seattle our team launched UberHOP a new commuting option for users. We tested a variety of offers and routes to optimize usage. This lead to several campaigns including: game day offers, Seattle beer week, SDOT and Soundtransit partnerships. While UberHOP doesn’t exist as a product anymore, many learnings were applied to the new and improved UberPOOL around the world.

Project: Launched UberPOOL in Seattle
Role: Project Manager and Strategist
Content: https://newsroom.uber.com/us-washington/uberpool-in-seattle

After launch uberX and uberPOOL at the SeaTac airport we expanded citywide rides to include both eastside and westside of Seattle. My role included working with supply team to ensure there were enough drivers available, along with promoting the launch via all marketing channels.

Project: Uber launch across Idaho
Role: Event planner and content coordinator
Content: https://www.uber.com/blog/idaho/uber-idaho-is-back

After a regulatory battle with the City of Boise for months, Uber was able to pass state regulations and launch across Idaho. Launch included celebratory free rides and an exclusive launch party in downtown Boise.

Project: Partnered with the Seattle Department of Transportation during a major highway closer to offer discounted rides between key routes being impacted. Resulted in media mentions from King5 and Curbed Magazine.
Role: Strategist and Project Manager

Project: Partnered with Seattle Sound Transit during the launch of the UW Ulink stop. Included discounted UberHOP rides to and from the stop as a first/last mile option.
Role: Strategist and Project Manager
Link to content: https://newsroom.uber.com/us-washington/u-link-hop

Project: Launched street teams to educate users about Drift during the summer
Role: Strategist and Project Manager alongside Moderne Communications

Over five activations our team deployed street teams to a variety of locations to reach New Yorkers. The teams were stationed at Penn Station during the evening rush, Atlantic Terminal during the morning rush, and Randall's Island as well as Williamsburg Smorgasburg during the sunny summer weekends.

Project: Partnered with several online publications to increase brand awareness for Drift. Program resulted in nearly 1M impressions.
Role: Content Strategist and Project manager
Partners: Green Matters, Clean Technica, Spoiled Media and Bushwick Daily

Project: Holiday Clothing Drive On Demand
Role: Strategist and Project Manager
Content: https://www.uber.com/newsroom/idaho-youth-ranch-uber-clothing-drive

Partnered with a local non-profit organization during the holidays to pickup donations for free over a weekend in December. Resulted in over 300 pounds of clothes donated.